E xamples: Target Analyst in Action

A California law firm is spending $15,000 per month on PPC engines. They use TA and realizes that 73% ($10,950) of their traffic is NON-California related. Adjustments were quickly made to put an emphasis on California in their PPC ads saving this firm a lot of money and allowed them to bid higher on their California related terms. TA Identifies Which state the visitor is from.

An online pharmacy is having difficulty figuring out which keywords are converting for them. They are using the “shotgun” approach and have 2000 related keywords. After using TA they clearly see that only 137 words are converting traffic. They immediately drop the non-performing keywords and concentrate their resources from the non-performing keywords. TA allows you to see top converting keywords in real time.

A law firm submits their site to 50 law directories and needs to be able to track the traffic generated from each directory to know which directory to know is sending them traffic. They use TA and quickly see which directories are working for them. With TA they are able to make an intelligent decision on which law directories to pay for sponsored ads based on the referring traffic numbers. TA allows you to see each unique visitor's entry link in real time.

A cancer organization is having trouble understanding why they're contact numbers are so low and their visitor numbers are high. They use TA to identify that 68% of their visitors are bouncing out of their home page in under 8 seconds. A website redesign is recommended and their bounce rate drops to 29%. (Bounce rate for the homepage, or any other page through which visitors enter your site, tells you how many people 'bounce' away (leave) from your site after viewing one page).

An Insurance company is having trouble converting visitors to leads from their website. They use TA and quickly realize that 78% of their visitors are abandoning their long contact form. They quickly shorten the contact form and their lead numbers increase. TA can help you target where you need to make adjustments in your marketing campaign